How can a company maintain its beliefs in the face of constant change? This revealing story about a legendary American retailer offers valuable lessons for every business leader. L.L.Bean is one of only a handful of American companies to have attained legendary status in the minds of its customers. This book, written by Leon Gorman (grandson of founder Leon L. Bean), is the first authoritative, true-to-life account of the iconic retailer and its colorful history and culture. This engaging story candidly reveals Gorman's behind-the-scenes struggles to preserve the identity behind L.L.Bean as he also opened the door to needed change. 2006 hardcover, 304 pages.